Monday, November 29, 2010

12. Revised Package Design

#12: Revised Package Design - Hair Products

Worked on the color scheme of the hair products to make it more lively. Still developing the logo. Looking to print packaging within another week or two.

Monday, November 15, 2010

10.Infographic #3

#10: Revised Infographic - Twitter

Here's my revised infographic. At our last critique I was just told to fix up the kerning, so I did.

09. Package Design #2

#9: Revised Package Design - Carol's Daughter 

This is my revised version of the labels I want to create for Carol's Daughter.
So, once again for the hair products -- I divided that up into 5 categories (which coincide w. the Carol's Daughter products) & each category will represent a color. As for the bath products, I divided that up into 5 categories as well & each bath collection will represent a color.

Nonetheless, I want to narrow it down to the layout I want to use for the labeling so I can start getting precise measurements & what not. I have different size jar labels, as well as bottle labels & boxes. Once I pick a layout to go with I will actually put the packaging together.

Monday, November 8, 2010

08. Package Design #1

For our packaging design assignment I decided to choose 'Carol's Daughter' -- which is an African American owned business that sells organic beauty products -- from hair to bath products.

I've always been a fan of Carol's Daughter, but was never fond w. the packaging design. When I think of Carol's Daughter -- I think chic, sexy, modern (which is exactly how the products make you feel), but when you see the actual packaging it doesn't relay that message across at all. In fact, it's very boring.

So, I decided to take it upon myself & rebrand Carol's Daughter. At the completion of the project I will have redesigned their logo, bags, business card/gift card & most importantly -- their product labels.

This is just a rough draft from my sketches for one of the hair products on mock-up 2 oz. jar labels -- for the most part, the dimensions may be off right now. I decided to differentiate the hair & bath products by using two different color palettes. And within the hair products, each different color is going to be represented by a 'HAIR TYPE' -- which Carol's Daughter's products already has products for each of the hair types.

There are current 5 HAIR TYPES: All, Normal to Dry, Dry to Damaged, Chemically Treated & Natural.

07. Revised Infographic

So -- I was unfortunate to somehow get food poisoning last weekend, causing me to miss class. So I will be uploading everything that was due. But first thing first, this is the revised infographic I started based on my Twitter usage. My critique from the last class was to develop it further, figuring out different ways to use negative space, as well as other alternatives to using bar graphs.