08. Package Design #1

For our packaging design assignment I decided to choose 'Carol's Daughter' -- which is an African American owned business that sells organic beauty products -- from hair to bath products.

I've always been a fan of Carol's Daughter, but was never fond w. the packaging design. When I think of Carol's Daughter -- I think chic, sexy, modern (which is exactly how the products make you feel), but when you see the actual packaging it doesn't relay that message across at all. In fact, it's very boring.

So, I decided to take it upon myself & rebrand Carol's Daughter. At the completion of the project I will have redesigned their logo, bags, business card/gift card & most importantly -- their product labels.

This is just a rough draft from my sketches for one of the hair products on mock-up 2 oz. jar labels -- for the most part, the dimensions may be off right now. I decided to differentiate the hair & bath products by using two different color palettes. And within the hair products, each different color is going to be represented by a 'HAIR TYPE' -- which Carol's Daughter's products already has products for each of the hair types.

There are current 5 HAIR TYPES: All, Normal to Dry, Dry to Damaged, Chemically Treated & Natural.

07. Revised Infographic

So -- I was unfortunate to somehow get food poisoning last weekend, causing me to miss class. So I will be uploading everything that was due. But first thing first, this is the revised infographic I started based on my Twitter usage. My critique from the last class was to develop it further, figuring out different ways to use negative space, as well as other alternatives to using bar graphs.

06. iPhone App.

This was the iPhone app I designed last year in my Basic Advertising class for a medical company that makes in house calls. 

05. Infographic.

#5: Twitter Infographic

I had trouble with this assignment at first -- I wanted to do an infographic comparing Alcohol vs. Tobacco vs. Marijuana -- but, being that I never did an infographic I decided to take it slow & start with something I know. Oh, source came fom TweetStats.com.

04. Type Specimen Fonts

#4: Typefaces Used For Type Specimen Poster 

Here are the types & brief information about fonts used in my type specimen poster. (Click to enlarge image if necessary).

03. Type Specimen #3

Assignment #3: Final Revision of Type Specimen Poster

This week I worked on the final revision of my poster. I decided to keep my color scheme, since it still gives me this retro '70s feel with a somewhat modern twist. In deciding to keep the color scheme, I decided to play around with filters & opacity to give the poster somewhat of a screen print quality. I really like the outcome of this poster -- looking back at my first draft, I have come a long way & still have improvements that can & will be made. But, thus far -- I'm proud of my work.

02. Type Specimen #2b

Type Assignment #2: Revised Type Specimen Poster

I haven't started working on the poster series yet, because I want to make sure my first poster is perfect -- or at least close enough, before moving on to the next. I want to make sure I'm using the 'right' types & what not so I can be consistent with the whole series. This week, where we supposed to revise our assignments & add color & pictures. For the time being, I've decided not to go with pictures just because I want to actually get my typography in order.

As far as color scheme, I searched one of my favorite color scheme sites: colourlovers.com & found this great scheme that I felt matched the retro 'vibes' I was going for:

& here is my second revision of the type specimen poster :